Misheard to Mastered

JBL | Spec Work

When music is blaring, it can be embarrassing to mix up the words. Especially with
well-known songs. Thanks to JBL's clear, sharp sound, you can master the lyrics you've misheard.

To kick off the campaign, JBL posted commonly misheard lyrics to their social accounts.
What’s a dunderchee?

The viral TikTok trend of singing karaoke, without seeing the words, guarantees some misheard lyrics.
JBL will position itself around these videos to boost awareness that JBL helps masters the misheard lyrics with clear sound technology.

Copywriter, Art Director and Designer: Hailey Joseph