Don’t Talk to us About Taste
Dasani
The Challenge
Everyone has a sour taste in their mouth when they hear they have to drink Dasani water. But, does Dasani taste bad? Or does everyone just have bad taste?
Our campaign requires a shift in tone, which means no more Mr.Nice Socials. We want to start this shift with a new instagram bio that bites back.
Our first post focuses on keeping our campaign alive on socials.
This post plays off a popular Twitter meme as well as asking for audience participation
#TerribleTasteTuesday takes a jab at our tasteless competition.
