The Challenge

Dove's Real Beauty campaign celebrates its 20th anniversary this year. As time progresses, how can Dove uphold its commitment to positively influence the beauty industry both now and for the next 20+ years?

The Solution

As time goes on, the line between AI and reality will only continue to become more blurred. In the years to come, there may be no way to tell what is real and what has been doctored. Dove has created a tool that knows the difference between fiction and reality. Created in conjunction with Adobe and OpenAI, it allows users to upload content to see how real something is.