Science is Boundless
The Insight
Attendance and engagement at the Museum of Science is primarily driven by families with young kids. There’s a false perception that if you’ve been to the Museum once, you’ve seen everything there is to see.
This means that a good chunk of Bostonians (ages 18-25) haven’t been back to the Museum of Science since they were kids and don’t view the museum as being “for them.”
So, we created an interactive campaign to promote science outside of the classroom. Experiencing science has no end. It’s boundless.
Museum of Science | Intern Project at Allen & Gerritsen
These interactive print ads break the bounds of the typical use of print. Usually, with print ads, you read the copy and move on.
However, our interactive ads reveal a greater message than “science beyond limits’” when the poster is held up to a light.
Copywriter: Abby Fessler
Art Director: Celso Spina
Designer: Hailey Joseph
Production: Sydney Epstein