JBL | Spec Work

When music is blaring, it can be embarrassing to mix up the words. Especially with well-known songs. Thanks to JBL's clear, sharp sound, you can master the lyrics you've misunderstood.
Awards | Ads of the World 

Misheard to Mastered

The viral TikTok trend of singing karaoke, without seeing the words, guarantees some misheard lyrics.
JBL will position itself around these videos to boost awareness that JBL helps masters the misheard lyrics with clear sound technology.

View trend
JBL will post one misheard lyric video and one mastered lyric video - both for the same song.
The screen will start with the images below to test what users still need some mastering.

Copywriter: // Art Director : Hailey Joseph  

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