Dasani | Spec Work

Everyone has a sour taste in their mouth when they hear they have to drink Dasani water. But, does Dasani taste bad? Or does everyone just have bad taste?
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Don’t Talk to us About Taste

Our campaign requires a shift in tone, which means no more Mr.Nice Socials. We want to start this shift with a new instagram bio that bites back.
Our first post focuses on keeping our campaign alive on socials.
#TerribleTasteTuesday takes a jab at our tasteless competition.
This post plays off a popular Twitter meme as well as asking for audience participation

Copywriter: Abby Fessler // Art Director and Designer: Hailey Joseph

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